:root{
  --orange:#FF582D; --orange-tint:#FF6E4A; --orange-shade:#ED5028;
  --black:#242424; --ink:#171717; --paper:#ffffff; --mut:#5b5b5b; --line:#e7e7e7; --wash:#faf8f7;
  --max:820px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Poppins',-apple-system,Segoe UI,Roboto,Helvetica,Arial,sans-serif;color:var(--black);background:var(--paper);line-height:1.62;-webkit-font-smoothing:antialiased}
h1,h2,h3,.mont{font-family:'Montserrat','Poppins',sans-serif;font-weight:800;letter-spacing:-.01em;line-height:1.12}
a{color:var(--orange-shade);text-decoration:none}
a:hover{text-decoration:underline}
.wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
.nav{border-bottom:1px solid var(--line);position:sticky;top:0;background:rgba(255,255,255,.92);backdrop-filter:blur(8px);z-index:20}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:62px;max-width:1100px}
.nav .brand{font-family:'Montserrat';font-weight:800;font-size:15px;letter-spacing:.02em;color:var(--black)}
.nav .brand span{color:var(--orange)}
.nav .links a{color:var(--black);font-size:14px;font-weight:600;margin-left:22px}
.nav .links a:hover{color:var(--orange-shade);text-decoration:none}
.nav .burger{display:none;background:none;border:0;cursor:pointer;padding:8px;margin:0;width:40px;height:40px}
.nav .burger span{display:block;width:22px;height:2px;background:var(--black);margin:5px auto;transition:.25s}
.nav .burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav .burger.open span:nth-child(2){opacity:0}
.nav .burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.tag{display:inline-block;font-family:'Montserrat';font-weight:700;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--orange-shade);margin-bottom:18px}
.article{padding:54px 0 90px}
.article h1{font-size:clamp(30px,5vw,46px);margin-bottom:10px}
.article .sub{font-size:19px;color:var(--mut);font-weight:500;margin-bottom:14px;font-family:'Poppins'}
.article .byline{font-size:14px;color:var(--mut);border-bottom:1px solid var(--line);padding-bottom:26px;margin-bottom:34px}
.article h2{font-size:clamp(22px,3.4vw,29px);margin:44px 0 14px}
.article h3{font-size:19px;margin:30px 0 8px;color:var(--ink)}
.article p{margin:0 0 20px;font-size:18px}
.article p.lead{font-size:21px;color:var(--ink)}
.article strong{font-weight:700}
.article .rule{height:4px;width:64px;background:var(--orange);border:0;margin:40px 0}
.pull{border-left:4px solid var(--orange);background:var(--wash);padding:20px 26px;margin:30px 0;font-family:'Montserrat';font-weight:700;font-size:21px;line-height:1.3;color:var(--black)}
.cta{background:var(--black);color:#fff;border-radius:16px;padding:40px;margin:52px 0 0;text-align:center}
.cta h2{color:#fff;font-size:26px;margin-bottom:10px}
.cta p{color:#cfcfcf;font-size:16px;margin-bottom:22px}
.btn{display:inline-block;background:var(--orange);color:#fff;font-family:'Montserrat';font-weight:700;font-size:15px;padding:15px 30px;border-radius:10px;letter-spacing:.01em}
.btn:hover{background:var(--orange-shade);text-decoration:none}
.btn.ghost{background:transparent;border:2px solid #fff;color:#fff}
.note{font-size:13px;color:#9a9a9a;margin-top:14px}
.foot{border-top:1px solid var(--line);padding:34px 0;color:var(--mut);font-size:14px}
.foot .wrap{display:flex;flex-wrap:wrap;gap:18px;justify-content:space-between;align-items:center;max-width:1100px}
.foot a{color:var(--black);font-weight:600}
.back{font-size:14px;font-weight:600;color:var(--mut);margin-bottom:8px;display:inline-block}
.excerpt-end{background:var(--wash);border:1px solid var(--line);border-radius:14px;padding:28px 30px;margin:38px 0 0}
.excerpt-end .mont{font-size:18px;margin-bottom:8px;color:var(--black)}
.excerpt-end p{font-size:16px;color:var(--mut);margin-bottom:16px}
@media(max-width:720px){
  .nav .burger{display:block}
  .nav .links{position:absolute;top:62px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;padding:8px 0;display:none;box-shadow:0 8px 24px rgba(0,0,0,.06)}
  .nav .links.open{display:flex}
  .nav .links a{margin:0;padding:14px 24px;font-size:16px;border-top:1px solid var(--line)}
  .nav .links a:first-child{border-top:0}
  .article{padding:36px 0 64px}.cta{padding:30px 22px}
}
/* Save as PDF affordance */
.savebar{display:flex;align-items:center;gap:14px;flex-wrap:wrap;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:16px 0;margin:20px 0 30px}
.savebar .lbl{font-size:15px;color:var(--mut)}
.savepdf{display:inline-flex;align-items:center;gap:8px;background:#fff;color:var(--orange-shade);border:2px solid var(--orange);font-family:'Montserrat','Poppins',sans-serif;font-weight:700;font-size:14px;padding:11px 20px;border-radius:10px;cursor:pointer}
.savepdf:hover{background:var(--orange);color:#fff}
.print-only{display:none}
@media print{
  @page{margin:18mm 15mm}
  nav.nav,.foot,.back,.cta,.excerpt-end .btn,.savebar,.buttons{display:none !important}
  body{background:#fff;color:#111;font-size:12pt;line-height:1.55}
  .article{padding:0}
  .wrap{max-width:none;padding:0}
  .print-only{display:block}
  .print-head{border-bottom:2.5px solid var(--orange);padding-bottom:10px;margin-bottom:24px}
  .print-head .pm-brand{font-family:'Montserrat','Poppins',sans-serif;font-weight:800;font-size:13pt;letter-spacing:.02em;color:#111}
  .print-head .pm-brand span{color:var(--orange)}
  .print-foot{border-top:1px solid #ccc;margin-top:28px;padding-top:10px;font-size:9pt;color:#666}
  .article h1{font-size:23pt;line-height:1.1}
  .article h2{font-size:15pt;margin-top:20pt;break-after:avoid}
  .article p{font-size:12pt;margin-bottom:11pt}
  .article p.lead{font-size:13pt}
  .article .byline{border-bottom:1px solid #ddd}
  .pull{border-left:3px solid var(--orange);background:#f6f6f6;color:#111;font-size:13pt;break-inside:avoid}
  .excerpt-end{background:#f6f6f6;border:1px solid #ddd;break-inside:avoid}
  .tag{color:var(--orange-shade)}
  a{color:#111;text-decoration:none}
}
/* Inline email unlock (teaser cliff) */
.cliff{font-family:'Montserrat','Poppins',sans-serif;font-weight:700;font-size:19px;color:var(--ink);line-height:1.4;margin:26px 0 22px}
.unlock{background:var(--ink);color:#fff;border-radius:16px;padding:34px 32px;margin:8px 0 0;text-align:center}
.unlock .tag{margin-bottom:10px}
.unlock h3{color:#fff;font-size:23px;margin-bottom:8px;font-family:'Montserrat','Poppins',sans-serif;font-weight:800}
.unlock p.u{color:#cfcfcf;font-size:16px;margin:0 auto 20px;max-width:460px}
.unlock form{display:flex;gap:10px;flex-wrap:wrap;justify-content:center;max-width:460px;margin:0 auto}
.unlock input{flex:1;min-width:210px;padding:14px 16px;border-radius:10px;border:0;font-size:16px;font-family:'Poppins',sans-serif}
.unlock .btn{border:0;cursor:pointer}
.unlock .msg{margin-top:12px;font-size:14px;color:#cfcfcf;min-height:18px}
.unlock .fine{font-size:12px;color:#9a9a9a;margin-top:14px}